A Complete Marketer’s Guide To Make Content Marketing Hit The Jackpot

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” ~ David Beebe

Considering that digital marketing has got you interested and you’ve got professionals who’ve degrees and experience in the field, is it enough to score your prospects? From myriads of techniques to boost your content on the internet, the need of creating a long-lasting effect is the concern for most of the experts. With the dynamism of world wide web, wearing the expert hat is a fool’s choice. Within a few minutes, your high ranking keyword could run dry if a new update is made in the algorithm of search engine.

The Statistics Of Content Marketing 2018!

Before we get down to The Happening Trends Of Content Marketing This Year, let’s indulge in why 75% of businesses have already increased their budget for content marketing.

  • 87% marketers use social media to spread current information regarding their business
  • 74% audience prefers visual content with 68% blogging, 60% video and 14% of raging live video marketing
  • Get 3 times more leads through content marketing in comparison to outbound marketing
  • Small businesses with blogs will get 126% of more leads than who don’t
  • 61% of online customers make a purchase after reading a blog
  • Businesses publishing 16+ website blogs get 3.5 times the traffic than businesses publishing 0-4 blogs a month

Clearly, if you’re not doing the marketing yet, outsource the task right away. Let’s drive you through the roller coaster of how to become the Top Search Favorite Within Weeks!

Begin Your Ride With Perfect Stride – Content Marketing Team

Know-Your-Content-Marketing-Team

In house or outsourced – you need to depend on a well versed content marketing team. Many times, people are befuddled that creative content writers are all you need for content creation. What they don’t know, it takes at least 6 experts to make a team possible.

Marketing Strategists: Research and invest time in what content audience wants

Content Writers:Use their expertise and creativity to produce a content ready to go out in market for reactions from the audience

Content Editors:Make sure the content gets positive reaction by checking consistency, factual accuracy and other parameters

Content Promoters:Share and repost the content to gain power over SEO

Designers:Convert the content for visual audience

Content Analysts: Record and monitor the content doing good and what not as per new trends and algorithms

Develop & Foster Content Marketing Strategy That You’ll Follow

With customer’s 39 seconds in pocket, you can’t take a chance of not hitting the bull’s eye. You need to create a long content that says “Easy” on readability scale and can be read within a minute’s time. How? Let’s construct the strategy here!

Step 1: Know Your Content Marketing Team

Brief the responsibilities and roles of each member with targets based on their job nature to give them goal to chase after, however, maintain the quality. With a systematic workflow, creating unique and attractive content won’t hurt the brains and increase the chances of hitting the

Step 2: Workout A Mission Statement

Most of the businesses don’t exactly know what they are aiming at to fulfill. For example, you can complete the following statement in order to keep your work streamlined.
“[Company’s Name] has a mission to provide [Result One] and [Result Two] to customers through [Service One], [Service Two] and [Service Three] by [Action One] and [Action Two]”

For example, if you’ve a clothing brand, your mission statement could look like:
Brida’s Clothing has a mission to provide street fashion and comfort to customers through trendy clothes tailored and designed by high-end fashion designers.

Step 3: Set Your Objectives – Short & Long Term

It’s not the annual goal or monthly. You need to define where do you see yourself in next 6 months and also in next 3 years. When it comes to goal setting, it is always expected that you go the S.M.A.R.T. way.

S-Specific: It’s that one result which you want to achieve in a particular time frame.
M-Measurable: Give your goal a number, for example, you want to publish 100 blogs in 3 months.
A-Attainable: Check if your goal sounds practical, like 35 blogs in a month can be achieved by your team or not?
R-Relevancy: Will the goal help you to get closer to where you want to be in the particular time.
T- Timely: Give your goal a deadline to keep your progress under tab.

Step 4: Who Are You Writing For?

You’ve to write, create and distribute your content, written or visual, based on your audience. You can’t expect a 20 year old guy getting enticed by a hearing aid ad. Knowing the demographic of your target, you’ll know whether you need to publish more blogs, articles or create video content or try out podcasts, tweets, eBooks or newsletters. The gathered data will help you recognize your best promotion channel.

Step 5: Tone Of Your Information

Every write up or visual content will have a emotion and flow of information specific to the topic. You might have to be more elaborate in a technical subject but more precise when it comes to the scientific paper. When social issue and donation needs to connect the audience at a deeper level; you’ll be expected to be funny while promoting a comedian on social media. Identify what your tone and voice is going to be so that the creative juices don’t flood but flow through proper channels.

Step 6: Design and Embellish It!

Sure you’re going to keep a script for your video matter but what about the blog? Give your website blogs a pretty look with images that catch attention. Highlight the important points. Infographics, email letters and banners must give you enough traffic and rest of the magic will be done by the information. Give it a good editorial touch by- editing, revising, approving, updating and analyzing.

Once, you’re good to go with the above steps, get your hands dirty with a lot of promotion and involving your prospects into discussions, comments and suggestions. Framing promotional strategy would the next egg in the basket that you’ll have to cook.

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” ~ David Beebe

Considering that digital marketing has got you interested and you’ve got professionals who’ve degrees and experience in the field, is it enough to score your prospects? From myriads of techniques to boost your content on the internet, the need of creating a long-lasting effect is the concern for most of the experts. With the dynamism of world wide web, wearing the expert hat is a fool’s choice. Within a few minutes, your high ranking keyword could run dry if a new update is made in the algorithm of search engine.

The Statistics Of Content Marketing 2018!

Before we get down to The Happening Trends Of Content Marketing This Year, let’s indulge in why 75% of businesses have already increased their budget for content marketing.

  • 87% marketers use social media to spread current information regarding their business
  • 74% audience prefers visual content with 68% blogging, 60% video and 14% of raging live video marketing
  • Get 3 times more leads through content marketing in comparison to outbound marketing
  • Small businesses with blogs will get 126% of more leads than who don’t
  • 61% of online customers make a purchase after reading a blog
  • Businesses publishing 16+ website blogs get 3.5 times the traffic than businesses publishing 0-4 blogs a month

Clearly, if you’re not doing the marketing yet, outsource the task right away. Let’s drive you through the roller coaster of how to become the Top Search Favorite Within Weeks!

Begin Your Ride With Perfect Stride – Content Marketing Team

Know-Your-Content-Marketing-Team

In house or outsourced – you need to depend on a well versed content marketing team. Many times, people are befuddled that creative content writers are all you need for content creation. What they don’t know, it takes at least 6 experts to make a team possible.

Marketing Strategists: Research and invest time in what content audience wants

Content Writers:Use their expertise and creativity to produce a content ready to go out in market for reactions from the audience

Content Editors:Make sure the content gets positive reaction by checking consistency, factual accuracy and other parameters

Content Promoters:Share and repost the content to gain power over SEO

Designers:Convert the content for visual audience

Content Analysts: Record and monitor the content doing good and what not as per new trends and algorithms

Develop & Foster Content Marketing Strategy That You’ll Follow

With customer’s 39 seconds in pocket, you can’t take a chance of not hitting the bull’s eye. You need to create a long content that says “Easy” on readability scale and can be read within a minute’s time. How? Let’s construct the strategy here!

Step 1: Know Your Content Marketing Team

Brief the responsibilities and roles of each member with targets based on their job nature to give them goal to chase after, however, maintain the quality. With a systematic workflow, creating unique and attractive content won’t hurt the brains and increase the chances of hitting the

Step 2: Workout A Mission Statement

Most of the businesses don’t exactly know what they are aiming at to fulfill. For example, you can complete the following statement in order to keep your work streamlined.
“[Company’s Name] has a mission to provide [Result One] and [Result Two] to customers through [Service One], [Service Two] and [Service Three] by [Action One] and [Action Two]”

For example, if you’ve a clothing brand, your mission statement could look like:
Brida’s Clothing has a mission to provide street fashion and comfort to customers through trendy clothes tailored and designed by high-end fashion designers.

Step 3: Set Your Objectives – Short & Long Term

It’s not the annual goal or monthly. You need to define where do you see yourself in next 6 months and also in next 3 years. When it comes to goal setting, it is always expected that you go the S.M.A.R.T. way.

S-Specific: It’s that one result which you want to achieve in a particular time frame.
M-Measurable: Give your goal a number, for example, you want to publish 100 blogs in 3 months.
A-Attainable: Check if your goal sounds practical, like 35 blogs in a month can be achieved by your team or not?
R-Relevancy: Will the goal help you to get closer to where you want to be in the particular time.
T- Timely: Give your goal a deadline to keep your progress under tab.

Step 4: Who Are You Writing For?

You’ve to write, create and distribute your content, written or visual, based on your audience. You can’t expect a 20 year old guy getting enticed by a hearing aid ad. Knowing the demographic of your target, you’ll know whether you need to publish more blogs, articles or create video content or try out podcasts, tweets, eBooks or newsletters. The gathered data will help you recognize your best promotion channel.

Step 5: Tone Of Your Information

Every write up or visual content will have a emotion and flow of information specific to the topic. You might have to be more elaborate in a technical subject but more precise when it comes to the scientific paper. When social issue and donation needs to connect the audience at a deeper level; you’ll be expected to be funny while promoting a comedian on social media. Identify what your tone and voice is going to be so that the creative juices don’t flood but flow through proper channels.

Step 6: Design and Embellish It!

Sure you’re going to keep a script for your video matter but what about the blog? Give your website blogs a pretty look with images that catch attention. Highlight the important points. Infographics, email letters and banners must give you enough traffic and rest of the magic will be done by the information. Give it a good editorial touch by- editing, revising, approving, updating and analyzing.

Once, you’re good to go with the above steps, get your hands dirty with a lot of promotion and involving your prospects into discussions, comments and suggestions. Framing promotional strategy would the next egg in the basket that you’ll have to cook.

James Fisher

James Fisher, a digital marketer with Amazing7 Studios, has geek-crush on latest SEO techniques, marketing strategies, Website Design and campaigns. His unique blend of ideas and thought process has helped many clients to rake in profits and top results on SERPs. Writing down his insight on Digital Marketing helps not only amateurs but professionals with current updates and experiments one must implement.

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